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The Power of Habit

The Sound of Ideas
Wednesday, August 15, 2012 at 9:00 am
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New York Times investigative reporter and author Charles Duhig breaks habits down into a simple equation: First there is a cue that leads to a routine that brings a reward. This radio promotion, for example, is a cue. Listening to the Sound of Ideas at 9 a.m. Wednesday the routine. And the reward? Enlightenment. Well, that's how it's supposed to work anyway. Duhigg joins us to discuss his book, " The Power of Habit," Wednesday with host Mike McIntyre.


Charles Duhigg, Author, “The Power of Habit”
Dr. Eileen Seeholzer, Internal Medicine Physician and Director, Obesity and Weight Management Clinic, Metrohealth
Kati Davis, Director of Consumer Insights, Brokaw

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