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What Can Cleveland Learn from St. Louis?

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For certain Cleveland's not alone in its marketing campaign. Pittsburgh, Milwaukee, Kansas City, and St. Louis are also pitching their regions to a national audience. St. Louis is actually one of the cities planners in Cleveland turned to while they were shaping the Cleveland Plus campaign. What's remarkable about the St. Louis case is the amount of positive attention the city has received in the national media including the New York Times and USA Today. We were wondering what can Cleveland learn from another midwestern city that's also attempting an image makeover. ideastream's Eric Wellman spoke with Haim Mano, Associate Professor of Marketing at the University of Missouri St. Louis.

Friday, April 27, 2007 at 10:41 am