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Is Authenticity What Consumers Really Want?

Wednesday, January 23, 2008 at 9:00 am
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A couple of philosophical questions here: How authentic is a Starbucks frappucino? What about a day at Cedar Point? Those aren't exactly idle questions. The authors of the Experience Economy are back with a new book and they say companies can't make money unless consumers see their offerings as authentic. So if you want more money, you've got to get real, ...whatever that is. Wednesday morning at 9, we'll find out what's real and whether Authenticity really is what consumers want.


Jim Gilmore, author and consultant, Strategic Horizons

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