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Cleveland Plus You

Friday, April 27, 2007 at 9:00 am
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They wanted people to think about Northeast Ohio as the total package, so they came up with a catchy new brand name: Cleveland Plus. The Greater Cleveland marketing alliance has launched a multi-million dollar campaign to lure business and tourism to Northeast Ohio. We'll talk to the people who put together Cleveland Plus and with the brain behind "One KC", a similar campaign that has produced results, Friday morning on The Sound of Ideas.