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Bottlemania And Its Possible Demise

The Sound of Ideas
Wednesday, August 25, 2010 at 9:00 am
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Each year Case Western Reserve University picks one book above others that entering freshmen are especially encouraged to read. This year that book is "Bottlemania: How Water Went on Sale and Why We Bought It" by Elizabeth Royte. Discussions started on campus last week...part of a year-long focus on water...and Royte will join Mike McIntyre on the Sound of Ideas to explain how the bottled water craze caught on in places where tap is abundant and safe and all the harm all that plastic is doing. Could it be our view is changing again, as one wag put it, from "the height of urban sophistication"...to "just another cog in the carbon-spewing, globe-warming industrial machine." Wednesday at 9AM on 90.3

Guests

Elizabeth Royte, author, Bottlemania
Mano Singham, Director, University Center for Innovation in Teaching and Education, Case Western Reserve

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