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How One State Convinced Its 'Young Invincibles' To Get Health Insurance

A 2008 ad trying to convince uninsured Massachusetts residents to get signed up for health insurance.

Buying insurance doesn't always feel like it makes economic sense, especially for young healthy people. So why are they still willing to pay?

Copyright 2015 NPR. To see more, visit http://www.npr.org/.

How One State Convinced Its 'Young Invincibles' To Get Health Insurance | 90.3 WCPN ideastream

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