Environmental groups could better protect the world's natural resources if they embrace some of the perspectives of the business sector.
That's the message Mark Tercek, CEO of The Nature Conservancy, delivered to a packed audience at the City Club of Cleveland today.
Tercek came to the conservancy from an investment banking background in 2008. He says environmental groups could get more buy-in from large corporations if they talk about the world's water, land, and forests as capital investments.
Tercek: "When we think about natural capital or green infrastructure, we begin to think collaboratively about solving problems on kind of a win-win basis, and I think that's much more of a productive way to have conversations about the environment."
Tercek says he knows that the idea of partnering with corporations makes some environmentalists uncomfortable. But he says he thinks that approach could broaden public support and fundraising for environmental causes.