Thursday, April 26, 2007 at 10:49 AM
A coalition of tourism and economic development groups is preparing to release details of its new region-wide marketing campaign later this morning. It's developed the brand-name "Cleveland Plus" with the hope of selling Northeast Ohio to visitors and investors. ideastream's economics reporter Tasha Flournoy has more.
Plum Wars: Image campaigns are nothing new in Northeast Ohio. In 1981, with Cleveland still reeling from the economic downturn of the late 1970s, the "Plum" campaign was created. The idea was to create a new image for the city by imitating New York's popular "Big Apple" nickname. But, this nom de Plum never took off. It did, however, inspire a parody.